On April 1, the eight-year "One-for-One" Replacement Scheme for private electric vehicles implemented by the Hong Kong SAR government came to an end. From that day onward, newly submitted applications for first registration of private EVs will no longer enjoy the maximum tax concession of HK$172,500. As a "bridgehead" for GAC's expansion into the Asia-Pacific and global new energy vehicle markets, Hong Kong serves as a key base for GAC to tap into the right-hand drive market and build an overseas demonstration model. To seize the final window of policy benefits and meet the vehicle purchase demand of Hong Kong consumers, GAC INTERNATIONAL mobilized all fronts to launch a special sales sprint campaign under Hong Kong's "331" policy.
Up to now, GAC's wholesale volume in Hong Kong for March reached nearly 2,000 units, with over 2,500 registration applications submitted to the Transport Department, positioning it to potentially rank among the top two in registrations. This performance continues the strong momentum from February, when GAC ranked second among Chinese brands and third across all brands in Hong Kong's EV sales, demonstrating robust growth in the Hong Kong market.
People-Centered Care and Support, Leadership Team Visits Frontline for Research and Encouragement
During the sales sprint campaign, the leadership teams of GAC and GAC INTERNATIONAL placed great emphasis on frontline work. Jack Chen, Vice President of GAC Group, Chairman of GAC INTERNATIONAL, along with Wei Haigang, President of GAC INTERNATIONAL, led a dedicated delegation to Hong Kong for research. They inquired in detail about work progress and challenges, and coordinated on-site solutions for practical issues across production, logistics, and sales. Wang Shunsheng, Vice President of GAC INTERNATIONAL, also set aside time specifically to visited Hong Kong to offer encouragement to the frontline dealer team, commending their spirit of "working tirelessly day and night." This demonstrated GAC's people-centered care and support, further fostering a powerful synergy of "unity from top to bottom, focus on tackling challenges."
Jack Chen, Vice President of GAC Group, Chairman of GAC INTERNATIONAL conducting research and offering encouragement to frontline sales staff
Establishing a Dedicated Hong Kong Order Production Line to Ensure High-Quality, Sufficient Supply
To secure vehicle supply during the sprint for Hong Kong's "One-for-One" scheme, GAC INTERNATIONAL collaborated with the GAC AION Production Management Team to establish a dedicated production line for Hong Kong orders, prioritizing the production capacity for right-hand drive models. For popular products such as the AION UT, GAC's Procurement Division coordinated specifically to prioritize battery supply for Hong Kong orders despite tight battery availability.
While ensuring production capacity, GAC maintains its consistently stringent requirements for product quality control. The production and sales teams went directly to the front line of the Changsha plant, strictly implementing quality inspections for each vehicle as it rolled off the production line. They closely followed up on the production progress, conducted on-site quality control, and implemented corrective actions to ensure delivery quality from the source. This guarantees that delivered vehicles meet Hong Kong market standards and ensures a high-quantity, high-quality supply of models for the Hong Kong market.
Establishing a Hong Kong Express Logistics System to Ensure "Built and Shipped Immediately, Delivered and Handed Over Quickly"
In terms of logistics and transportation, to quickly respond to Hong Kong market demand, GAC INTERNATIONAL's logistics team specifically developed an express logistics system for the Hong Kong route, leveraging the supply chain of the Guangdong-Hong Kong-Macao Greater Bay Area. The Sales Operations Department focused on the core links of production, sales, and logistics, proactively coordinating with multiple parties including the Commerce Bureau, Customs, and logistics companies to compress the entire process timeline from vehicle production to Hong Kong showrooms. This efficiently achieved cross-border business goals and ensured that ordered vehicles were "built and shipped immediately, delivered and handed over quickly."
Additionally, to meet terminal order demand, ensure vehicles arrived in Hong Kong by the end of March, and minimize the delivery waiting period for customers, the logistics team and dealers implemented a 24-hour dynamic scheduling mechanism during the sales sprint campaign. Many dealer teams worked through the night to receive vehicles. At the peak, they coordinated up to 100 car carriers in a single day, working non-stop from factories to warehouses and then to Hong Kong, completing the "extreme challenge" of transporting 2,000 vehicles from various domestic factories to Shenzhen and then onward to Hong Kong within a week.
Dealer working overtime to process incoming vehicles
Multiple Measures Taken to Meet Vehicle Purchase Demand, Helping Customers Catch the Last window of opportunity
As the "frontline of the battlefield," GAC INTERNATIONAL, together with its Hong Kong dealer, actively implemented marketing activities. They rolled out intensive pop-up displays in core business districts such as Hung Hom, Yuen Long, and Tseung Kwan O, showcasing popular new energy vehicle models like the AION V, HYPTEC HT, and AION UT. In addition to the pop-up displays, multiple GAC showrooms extended their operating hours late into the night to accommodate the continuous stream of customers. Meanwhile, by presenting two popular models—the AION UT and AION V—to celebrity artists Sophie Yip and Vic Teo, they leveraged the influence of celebrity owners to expand brand exposure and attract consumer inquiries and orders.
Celebrity owners like Sophie Yip and Vic Teo drive new leads
On the other hand, to address the surge in vehicle purchase demand before the policy ended, which led to a significant increase in registration applications, the dealer team worked around the clock in the final days leading up to the deadline. They focused intensively on completing, organizing, reviewing, binding, and submitting over 2,000 registration documents, efficiently coordinating with Hong Kong Customs and the Transport Department to ensure customers could quickly register their vehicles and avoid missing out on policy benefits due to documentation issues. Their efficient and accurate services helped consumers catch the last window of opportunity.
The dealer reviewed and processed over 2,000 sets of customer registration documents
As a leading local automaker in the Greater Bay Area, GAC has always adhered to the development philosophy of long-termism and win-win cooperation, and deeply cultivated the Hong Kong market with an industrial chain-wide ecological construction model. This sales sprint campaign under Hong Kong's "One-for-One" scheme has not only fully demonstrated GAC INTERNATIONAL's cohesion and execution in uniting as one and working together, but also highlighted GAC's determination to deepen its presence in the Hong Kong market.
In the future, GAC INTERNATIONAL will continue to be guided by the One GAC 2.0 globalization strategy, leverage Hong Kong’s role as a key bridge for Chinese brands to go global and tap “Belt and Road” markets, build Hong Kong into a benchmark market for GAC’s globalization, continuously create value for better mobility in the city, and fully support the high?quality, coordinated development of the Greater Bay Area automotive industry.