Recently, GAC held the grand launch ceremony of the All-New S7 simultaneously in three core cities of Bolivia—Santa Cruz, La Paz, and Cochabamba. This strategic release covering the country's key markets not only brings Bolivian consumers a new hybrid SUV option integrating innovative technology and luxurious texture, but also through the "three-city synergy" layout, becomes a crucial practice for the deepening implementation of GAC's globalization strategy in the South American market, laying the foundation for the brand's march into the high-end segment.
Three-City Joint Launch: All-New S7 Officially Lands in Bolivia
As the first stop of the All-New S7's landing in Bolivia, the launch event in Santa Cruz centered on "luxurious sensory experience" and meticulously crafted a high-end cross-border gala. The grand ceremony attracted over 150 distinguished guests, including local mainstream media, industry executives, and core partners.
Group photo of guests at the Santa Cruz launch event of the All-New S7
Dealer Introducing the All-New S7
At the beginning of the launch event, the influential Cuban singer Leydi Lach performed passionately and led a convoy of All-New S7 vehicles into the venue. This not only intuitively showcased the product's dynamic charm but also reflected the practical implementation of GAC's "Integrated Locally" philosophy, establishing a benchmark image for the brand in the core market.
Cuban singer Leydi Lach performing passionately
After the vehicles entered the venue, guests gathered to experience the details, and media reporters conducted intensive interviews focusing on the product's highlights. The on-site popularity continued to soar, making it a hot topic of discussion in Bolivia's automotive circle this year.
Guests praising the All-New S7 at the launch event
In La Paz's launch event, GAC invited Carlos Emilio Lampe, the legendary goalkeeper of the Bolivian national team. As a national icon in the country's sports sector, Lampe personally experienced the intelligent configurations and luxurious cockpit of the All-New S7 and shared his insights on "high-quality mobility." This initiative not only expanded the event's reach through the influence of local public figures but also fostered emotional resonance between the brand and local consumers, effectively lowering the market awareness threshold for high-end products and advancing the brand's localization process.
Carlos Emilio Lampe praising the All-New S7
On-site scene of the All-New S7's launch in La Paz
Cochabamba was the final station of the launch tour. Local dealers elaborated on the range advantages and energy-saving features of the All-New S7's 1.5T hybrid system, directly addressing local consumers' core concerns about new energy vehicles. This enhanced GAC's penetration in the local market and further improved its market coverage network in Bolivia.
On-site scene of the All-New S7's launch in Cochabamba
Strong Strength, Defining a New Benchmark for High-End Hybrid SUVs
The All-New S7 has received rave reviews since its launch, securing over 100 intentional orders during the launch period. Priced at USD 44,900 locally as a high-end model, the All-New S7 has tapped into the South American high-end market with its product strength, set to become a new benchmark for GAC's breakthrough in the high-end and luxury segment in South America.
Equipped with an efficient hybrid system consisting of a 1.5T turbocharged engine and an electric motor, the All-New S7 delivers a maximum combined output of 392 horsepower and a comprehensive cruising range of nearly 1,000 kilometers. It perfectly addresses consumers' range anxiety for long-distance travel while balancing powerful performance with energy efficiency and environmental friendliness.
In terms of driving experience, the vehicle's interior features luxurious NAPPA leather, paired with a large-size central control screen and a panoramic sunroof, creating a spacious and comfortable cockpit atmosphere. The ADAS advanced driving assistance system provides all-round safety protection for users. Additionally, the All-New S7 offers an industry-leading warranty policy, ensuring consumers a worry-free purchase experience.
Guests experiencing the All-New S7
Media Acclaim, Igniting a Wave of Attention in the South American Market
The three-city joint launch of the All-New S7 has won in-depth recognition from Bolivia's mainstream media across dimensions such as "technical configurations, market positioning, and event value" due to its product breakthroughs and strategic significance:
Numerous authoritative South American media have praised the All-New S7. This high-end SUV from a Chinese brand has broken through South American market barriers with its "New Energy + High-end" strategy. Its outstanding performance includes a nearly 1,000-kilometer comprehensive cruising range, 392 horsepower of strong power, a 1.5T hybrid system, and full-time four-wheel drive. The luxurious interior crafted with NAPPA leather, combined with a price of USD 44,900 and an industry-leading warranty policy, gives it the confidence to compete with international luxury brands, redefining the standards for style, comfort, and connectivity of high-end hybrid SUVs in the Bolivian market.
Screenshots of media coverage and KOL reposts
In fact, the successful launch of the All-New S7 is not an isolated event but builds on GAC's "counter-trend growth" in the Bolivian market in 2025, which is an election year in Bolivia, witnessing sharp exchange rate fluctuations and a nationwide fuel shortage. From January to October, the overall automotive market sales dropped by 30% year-on-year. However, GAC proactively expanded its product lineup by launching new energy models such as the AION V, AION UT, and S7, achieving reverse growth. Its registration volume increased by 11% year-on-year from January to October, with an SUV market share exceeding 7%, ranking first among Chinese brands and third overall in the market. This achievement not only makes GAC one of the few automotive brands to achieve growth amid market decline but also accumulates profound brand reputation and a solid user base, providing strong support for the All-New S7's entry into the high-end market.
GAC models gaining trust from Bolivian consumers
The three-city joint launch of the All-New S7 is not only a key breakthrough for GAC in deepening its presence in the South American high-end market but also the strategic implementation of GAC's new brand positioning as a "leader in electrified mobility transformation" in the American market. In the future, centered on this new positioning, GAC will continue to leverage its leading new energy technologies and global brand perspective to deepen its footprint in the American market, implement the "One Localized Initiative," and let the new energy power of Chinese smart manufacturing bring high-end mobility options to more American consumers, promoting the green upgrading of the regional mobility ecosystem.