GAC UAE

This March coincides with Ramadan, Islam's holiest month, a period when Muslims engage in spiritual purification through fasting while strengthening faith and community bonds via charitable acts. To honor this profound cultural tradition, GAC INTERNATIONAL Middle East launched a Ramadan donation drive on March 2 in the UAE, distributing over 300 care packages containing daily essentials to local laborers. This initiative not only demonstrated GAC's respect for lslamic customs but also deepened community ties through tangible donation-driven CSR commitments, enhancing brand affinity in the region.

GAC INTERNATIONAL Middle East volunteer team

On the morning of March 2,employees from GAC INTERNATIONAL Middle East and UAE distributor Gargash Motors assembled at a GAC showroom to systematically pack daily essentials, including staple foods, condiments, and beverages , finalizing the preparation of over 300 boxes of Ramadan donation supplies.

Fighting Together Packaging Supplies

Wang Shunsheng, Vice President of GAC INTERNATIONAL, attended the scene and remarked:“Ramadan's ethos of generosity aligns seamlessly with GAC Group's donation of serving and giving back to society. We remain dedicated to embedding ourselves in Middle Eastern culture and fulfilling our global CSR obligations through actionable initiatives

Vice President of GAC INTERNATIONAL Wang Shunsheng attended the scene

Executed under the guidance and coordination of the UAE Food Bank, the Ramadan Donation Campaign deployed a convoy of GAC-branded vehicles,including the EMZOOM and EMPOW models, to efficiently deliver supplies to laborer's communities in Dubai, achieving seamless distribution through cross-sector collaboration.

Volunteer Team Collaborates Efficiently with UAE Food Bank

Volunteer Team Collaborates to Transport Materials

Gulf News highlighted the initiative in a feature:“GAC has institutionalized CSR as a core strategy, fostering community empathy to generate sustainable social value. This Ramadan campaign merged material aid with cultural resonance, embodying the holy month's spirit of giving while validating multinationals' potential for deep localization.

Special Report From Gulf News

As an automotive brand deeply rooted in the Middle East, GAC continues to leverage its Gulf-wide service network to advance CSR initiatives accelerating regional recognition of its brand ethos. By harmonizing cultural inclusivity with social accountability, GAC has solidified its foundation for long-term growth in the market.